Monza Jersey Launch

Monza and Formula 1: such a natural association. That’s the starting line for the concept chosen by AC Monza for the launch of their 2023/24 kit, made in collaboration with Força Studios.

  • Design

    Video Production, Digital Campaign

  • Client

    AC Monza

Speed up your game

After an impressive season for a debutant in Serie A, with important victories and a painless confirmation into the top tier of italian football, the Club from Lombardy wanted to keep speeding.

Therefore, the elements on the new kit with an F1 association (the checkerboard pattern, the lines, the map of the circuit) become the basis of a hype video characterized by speed, lights and sound recalling the world of car-racing.

We’re proud to receive AC Monza’s request for the editing of the video, which, even without having the presence of the players, was well-praised and helped strengthen the connection between the circuit, the city, the team and its ambitions to “speed up the game”, as per the tagline of the campaign.

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