Juventus AI

Following the growing trend of generating content based on artificial intelligence on social networks, together with Juventus we generate several posts that tell specific actions that occur in the preseason and in the season.

For the Serie A matches we use the zebra as the main character, an icon that represents the Italian club, placing it in different contexts according to the matches that the Italian club faced throughout its season.

The engagement of this type of content has been high compared to other Instagram posts, demonstrating the acceptance of this type of content. A point to take into account was also the immediacy and speed to generate this content by mixing artificial intelligence platforms in addition to post-production with specialized design software.