Serie A in North America
When we were given the exciting and challenging task to create, from scratch, a look for a brand new Serie A account dedicated to the development of the league in North America, we immediately wanted to create a strong, out-of-the-boxes, visual approach.
Design
Manipulation, Illustration, Storytelling, Video
Client
Serie A
That's Serie A
“Calcio & Culture” is the motto of the @thatseriea (now moved into phase 2 and renamed @serieanorthamerica): therefore, we wanted to express the excellence of the so-called “Made In Italy” into stunning visuals, which drew inspiration from art, music, culture, cinema, tv and much more.
Content series like “Encyclopedia Of Calcio” or “Fake Genius Lyrics”, alongside with Hype Graphics for specific matches/anniversaries or stunning designs turned also into motion, helped the page grow significantly and establish itself as one of the fastest-growing football pages on the platform.
The quality of the designs finds also constant confirmation in the numerous uses by the main Serie A page, the collaborations with other big accounts (BR report for instance) and the many reshares by clubs and players.
Mixing Cultures
We merged the excitement of American sports such as the NFL, NBA, hockey, and baseball, with the passion and flair of Calcio (Italian football), providing a unique and localized viewing experience for North American fans.
Different Styles
We work on each content with a variety of graphic and illustration styles to represent each idea in a unique and different way.