La Mosca produced a new version of the song that revisits Leo’s career and highlights the excitement and joy that he brings to Miami. We also developed a lyric version video to help the audience follow the song.
The results were amazing, with more than 18 million views on Instagram Reels and press coverage from all over the world.
We also wanted to develop another artistic piece and Rosario was the place to use to connect Leo’s origins with his new club. Artist Dimas Nota created a mural in collaboration with the club and Adidas.
The street art also had a famous quote from Argentinian singer, “Gracias totales” from Gustavo Cerati, and a sentence to highlight Rosario as the place where Leo started to play football. The club shared this intervention with a special video.
The mural and song were covered in dozens of major outlets across the globe, including TNT in Argentina, Marca, AS, Los Andes, and more. This sort of publicity will only help to further boost the club’s presence, not only in Argentina, but globally.
