Ligue 1 Season 2021/22 – Brazil Photoshoot
Design
Digital Campaign, PR
Client
Ligue 1 Uber Eats
Season 21-22:
The new Ligue 1 Uber Eats kits!
Brazilian football talents have historically been linked to Ligue 1 Uber Eats, with stars such as Rai, Juninho, Sonny Anderson and more recently Neymar Jr leaving their mark on French clubs.
Thanks to a collaboration with Brazilian and French artists and two NGOs, the love story between Ligue 1 Uber Eats and Brazil continues.
Summary
Photo and video shoots have been organised in Rio de Janeiro and Paris, with young kids from the Onda Solidaria and Analog Football organisations invited to wear jerseys in iconic places in both countries.
The climax of this event is the creation of a fresco in Santana do Deserto, where the Brazilian artist Paulo Accioly produced a huge collage of Ligue 1 Uber Eats jerseys on a football field.
A video recap produced by the French agency 34K highlights the creativity of French and Brazilians, both on and off the pitch.