The links between Brazil and Ligue 1 have been strong for decades, from the early exploits of Rai and Ronaldinho at Paris Saint-Germain, to the likes of Juninho, Sonny Anderson and Cris at Lyon. That’s something that continues into the present — and across the league. While Neymar’s play for PSG may take most of the headlines, he’s one of just 18 players from the country to ply their trade in France, with Lyon and Monaco also having sizeable contingents.
Generate awareness of Ligue 1 in Brazil with a communication campaign during Carnaval Season in Brazil.
A series of videos about Le Classique broadcasted on ESPN Brazil, and a series of Digital Out of Home that were part of Rio de Janeiro and Sao Paulo during Carnival.
- Concept
- Production
- Illustrations
- Video creation
- Postproduction
- Media placement
