With more that 1000 fans registered, the idea was to bring the Chiefs Kingdom in Mexico together, using the game as an excuse to interact with them. In these events the fans also shared several experiences beside the game broadcast, like face-painting, photobooths, DJ and music, giveaways and more.
The franchise will expand this activation in the near future, since it’s a great opportunity to keep on building a special bond with the fans. There will be events in other cities of the country and the plan is to continue improving the experience.
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