Connecting the international audience is one of the most important things for our clients, and the Kansas City Chiefs are making themselves heard in México. We developed a special song for the fans in México.
The activation was a production with Tapy Quintero, popular Mexican singer. He released ‘El Corrido de los Chiefs’. Corridos are a traditional Mexican genre, and the song revisits the strengths of the Super Bowl winners.
Força was behind the production and recording of the song, and also the release and PR behind the announcement. The song was present in radios and podcasts, and the talent got interviews that helped to amplify the presence of the Chiefs in Mexico.
PR Result
