We redeveloped one of the most popular songs for Argentina during the World Cup, a song from the cumbia band La T y la M. The results were phenomenal, and the video was a common trend on every platform, being one of the most popular videos of the club history in social media.
The key was to include an artist familiar to Enzo, so the interactions between the player and the band were genuine. We have everything set up and as soon as the signing was official we released the video. It exploded on Instagram with more than 22 million views.
