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Bayern Der Klassiker

In Mexico, where love for football is everywhere, Bayern Munich has a big fan base. They asked us to bring these fans together and create something special. Our goal was to make something that showed the excitement and loyalty of Bayern’s Mexican fans, capturing their spirit in a powerful way.

Design
Photoshoot, Watch Party, Illustration
Client
Bayern München

We got our masks and created a concept based on Lucha Libre to create organic engagement in Mexico during the german derby between Bayern Munich and Dortmund. With this, Der Klassiker was more than a football match… Was an authentic Mexican fiesta.