The idea is to wear with pride the Bologna jersey in every situation of everyday life and to honour it with the passion and respect it deserves. In this way, the jersey becomes an amulet that enables one to go the extra mile in every day’s challenges. And it’s a way to underline how the jersey can be worn by anyone at any moment.
The photoshoot was done in one of the beautiful buildings of the University of Bologna, the oldest university in western world; so again, strengthening the connection with the city.
Third Kit
For the third kit, which was launched 3 months later, we kept the Red & Blue as the pillars and created a visual approach that expressed the sense of unity through the threads of the red & blue lines on the jersey.
